概述
For students with an interest in meeting people’s unique needs, marketing is an exciting career choice. Marketing involves identifying the products and services that solve people’s problems and make them feel good, and then influencing people’s buying behavior.
Students in the Marketing Management program gain understanding and experience in market research, 市场规划, new product and service development, 客户行为, 品牌, 物流, personal selling and sales management, 直接营销, 零售业, 广告, 促销活动, 公共关系, 定价, 分布, and many other areas of marketing.
相关的项目
Business Management (BM)计算机应用 Certificate (CAPC)创业 Certificate (ETRPC)Paralegal Certificate (LAWC)Real Estate Certificate (REC)供应链 Management (SCM)联系人
程序的椅子
合作社协调员
顾问
职业前景
Graduates Are Prepared To
- Develop 促销活动al activities
- Manage retail operations
- 监督分布
- Provide sales leadership
- 管理数字媒体
- Develop digital marketing campaigns
Representative Job Titles For Graduates
- Advertising Coordinator
- 事件/Promotion Coordinator
- 营销专家
- Marketing Manager Assistant
- Market Research Interviewer
- 媒体买家
- Public Relations Specialist
Graduate 就业 Outlook
根据美国.S. Bureau of 实验室or Statistics, job opportunities for marketing specialists are expected to grow about 10 percent through 2031, faster than the average for all occupations.
$30,000–$40,000 annual salary
Graduate Starting Salary Projections
联系人
程序的椅子
合作社协调员
顾问
课程
Effective 2023-2024 academic year
Marketing Management (MMT)
| 学期1 | Lec | 实验室 | 学分 | |
|---|---|---|---|---|
| FYE 1XX First Year Experience Elective (T) | 1 | 0 | 1 | |
| MAT XXX 数学选修 (G) | 3 | 0 | 3 | |
| 101年英格 | 英语作文1 ( G) | 3 | 0 | 3 |
| IM 1XX 计算机应用 Elective (B) | 2 | 3 | 3 | |
| MKT 101 | Principles of Marketing ( T) | 3 | 0 | 3 |
| 105年生态 | Principles of Microeconomics ( G) | 3 | 0 | 3 |
| 学期2 | ||||
| 汽车190年 | Professional Practices ( T) | 1 | 0 | 1 |
| COMM 1XX 沟通选修 (T) | 3 | 0 | 3 | |
| ENG 10X English Composition Elective (G) | 3 | 0 | 3 | |
| MKT 130 | 销售原理( T) | 3 | 0 | 3 |
| 101年ACC | 财务会计( T) | 2 | 2 | 3 |
| 学期3 | ||||
| MKT X9X Cooperative Education Elective: Marketing (T) | 1 | 40 | 2 | |
| 学期4 | ||||
| 本101 | Principles of Management ( B) | 3 | 0 | 3 |
| MKT 205 | Marketing Research and Consumer Behavior ( T) | 3 | 0 | 3 |
| MKT 250 | Digital Marketing and Social 媒体 ( T) | 3 | 0 | 3 |
| 本130 | 项目管理( T) | 3 | 0 | 3 |
| XXX XXX Marketing/Management Elective 1 (T) | 3 | 0 | 3 | |
| 学期5 | ||||
| XXX XXX Arts/Humanities Elective (G) | 3 | 0 | 3 | |
| MKT 215 | Advertising and Public Relations ( T) | 3 | 0 | 3 |
| 102年ACC | Managerial Accounting ( T) | 2 | 2 | 3 |
| XXX XXX Marketing/Management Elective 2 (T) | 3 | 0 | 3 | |
| 学期6 | ||||
| MKT X9X Cooperative Education Elective: Marketing (T) | 1 | 40 | 2 | |
| 总学分: | 55 | 87 | 60 | |
选修课
| First Year Experience Elective | ||
| 呸!咄! 100 | College Success Strategies: 概述 | 1 |
| 呸!咄! 105 | College Success Strategies: 概述 and Application | 2 |
| 呸!咄! 110 | College Success Strategies: Practice and Application | 3 |
| 计算机应用 Elective | ||
| IM 111 | 计算机应用 | 3 |
| IM 120 | Electronic Spreadsheets: Microsoft Excel | 3 |
| IM 200 | Information Systems for Managers | 3 |
| 沟通选修 | ||
| 通讯105 | Interpersonal Communication | 3 |
| 通讯110 | 公众演讲 | 3 |
| English Composition Elective | ||
| 102年英格 | English Composition 2: Contemporary Issues | 3 |
| 103年英格 | English Composition 2: Writing about Literature | 3 |
| 105年英格 | English Composition 2: Business Communication | 3 |
| 数学选修 | ||
| 垫105 | 定量推理 | 3 |
| 垫111 | 商业数学 | 3 |
| 垫131 | 统计1 | 3 |
| 垫132 | 统计2 | 3 |
| 垫151 | 大学代数 | 4 |
| 垫215 | 业务微积分 | 6 |
| 垫251 | 微积分1 | 5 |
| 垫252 | 微积分2 | 5 |
| Marketing/Management 选修课 (6 credit hours required) | ||
| SCM 105 | Principles of 供应链 Management | 3 |
| 翅片100 | 个人理财 | 3 |
| 翅片120 | 风险与保险 | 3 |
| 101年法律 | 商业法 | 3 |
| 本120 | 创业 | 3 |
| 本125 | 商业道德 | 3 |
| 本220 | 领导 | 3 |
| MKT 161 | Branding and Product Development | 1 |
| MKT 162 | 促销活动 | 1 |
| MKT 164 | Social 媒体 and Consumer Engagement | 1 |
| MKT 231 | Direct and Database Marketing | 1 |
| Arts/Humanities Elective | ||
| Any Ohio 转移 36 course from ART, LIT, MUS, PHI, REL, THE, or 通讯130 | 3 | |
| Cooperative Education 选修课 (4 credit hours required) | ||
| MKT 191 | Part-Time Cooperative Education 1: Marketing | 1 |
| MKT 192 | Part-Time Cooperative Education 2: Marketing | 1 |
| MKT 193 | Part-Time Cooperative Education 3: Marketing | 1 |
| MKT 194 | Part-Time Cooperative Education 4: Marketing | 1 |
| MKT 291 | Full-Time Cooperative Education 1: Marketing | 2 |
| MKT 292 | Full-Time Cooperative Education 2: Marketing | 2 |
字母G, B, and T (displayed after course titles or elective descriptions) identify types of courses required by the Ohio Department of Higher Education as part of an associate’s degree curriculum.
G = General Education course in this curriculum
B = Basic Skills course in this curriculum
T = 科技nical course in this curriculum
G = General Education course in this curriculum
B = Basic Skills course in this curriculum
T = 科技nical course in this curriculum
Some courses are offered in alternative versions identified with a letter after the course number -- for example, eng101和eng101a.
• This curriculum displays only course numbers without the added letter.
• The alternative version, 当可用的, meets the requirements of the course version without the added letter.
• This curriculum displays only course numbers without the added letter.
• The alternative version, 当可用的, meets the requirements of the course version without the added letter.